When you have decided to use keyword marketing to optimize your company’s web site, there is a chance that you may run into a few problems. Regardless of your best efforts, it is probable that the keywords and phrases you have selected are not producing the results you expected – traffic is not flowing in like it should.

Rich Site Summary, also referred to as RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document is also referred to as a feed, web feed, or channel.